Our Institution

Dear Students, Teachers, and Partners of ADALIA Institute | School of Business and Management,

It is with great pleasure that I write to welcome you to our prestigious institution, a beacon of educational excellence since our founding in 2014 in Casablanca. As the director and founder of ADALIA, I am honored to provide you with an overview of our history, mission, vision, and most importantly, the values that shape every aspect of our institution.

ADALIA Institute was founded with an innovative vision in 2014, aiming to become the first African business school dedicated to innovation, entrepreneurship, and digital technology. Since then, our institute has evolved, achieving national accreditations as early as 2016 and distinguishing itself as one of the few independent schools offering Bachelor's, Master's, and Doctoral degrees in Africa.

Beyond our excellent programs, we have initiated projects such as the African Conference on Innovation and Entrepreneurship, the Observatory of Entrepreneurship Support in Africa, and many others, to create an environment conducive to the academic and professional growth of our students.

Our mission is clear: to create the best learning experience to train leaders and entrepreneurs from around the world. We are committed to supporting our teachers in achieving excellence in research and teaching, and to guiding businesses towards the future.

At ADALIA, we believe in the strength of our values: Global, Innovative, Entrepreneurs. We encourage diversity and global collaboration, cultivate innovation in all our actions, and promote an entrepreneurial spirit to prepare our students for the challenges of tomorrow.

In conclusion, I invite you to fully immerse yourself in this unique educational experience. Together, as the ADALIA community, we strive for excellence and personal growth, believing that every student has the potential to become an exceptional leader and entrepreneur.

Welcome to ADALIA Institute | School of Business and Management, where the future is built today.

Best regards,

Grégory Guéneau

Director, ADALIA Institute | School of Business and Management

Grégory GUENEAU, PhD

• Founder & CEO – ADALIA Institute
• Founder & Chief Scientific Officer – Observatory of Support for Entrepreneurship in Africa
• Senior Academic Advisor – HEC Paris
• Associate Scholar – Sorbonne Business School – ETI Chair

Founded in 2014 in Casablanca by Professor Grégory Guéneau, ADALIA Institute began its activities in 2016 with its first national accreditations, centered around a main academic project: to become the first African business school for innovation, entrepreneurship, and digital technology. Beyond our 6 excellent programs, our institution has developed leading initiatives such as "INNODAYS," the African Conference on Innovation and Entrepreneurship, the Observatory of Entrepreneurship Support in Africa (OSE in Africa), a design thinking tool "Innovation Deck," an Innovation Label, a consumer behavior lab, and many other prominent initiatives. In fact, ADALIA Institute is one of the few independent business schools to offer Bachelor's, Master's, and Doctoral degrees in Africa.

Global. Innovative. Entrepreneurs. Building the best learning experience to enable students to become leaders and entrepreneurs for the world, empowering teachers to achieve excellence in research and teaching, and helping business organizations to move forward.

Global. Innovative. Entrepreneurs. Enhanced collaborative and digital knowledge, entrepreneurial behaviors, and advanced management practices are the competitive advantages of tomorrow's world. A higher education institution is expected to create a learning environment to prepare for future challenges. At ADALIA Institute | School of Business and Management, we dedicate ourselves every day to pushing students to be the leaders and entrepreneurs of tomorrow.

Our values are our DNA, simply summarized by three words: Global. Innovative. Entrepreneurs.

Global: because our work is to develop a spirit of teamwork in diversity, fostering the courage to act among our students. Innovative: we aim to develop excellence in all our operations, lead with a continuous improvement mindset, and be mentors to our participants. Entrepreneurs: because competition in our world demands boldness and a results-oriented approach to be the drivers of success and growth.