Specialized Master's in Strategy and Management

Innovation, Digital Marketing and Entrepreneurship course

Etudiant en Master ADALIA
Registration deadline within the limit of available places:
– winter: January 23, 2024
– spring: April 15, 2024
– summer: July 15, 2024
– automne : 15 Septembre 2024
Place :
– Casablanca Morocco
Duration :
- 2 years

By choosing to continue your studies in a Master's degree in Strategy and Management at ADALIA Institute – School of Business and Management, you are choosing quality training that will allow you to develop the skills and knowledge necessary to succeed in the professional world.

Our Master's program in Strategy and Management is designed to give students an in-depth understanding of the strategic issues facing companies and organizations. It is constantly adapted to the current needs of the job market and will allow you to develop the skills necessary to develop, implement and evaluate effective strategies.

Our school is recognized for its expertise in management and management, with study programs that are constantly adapted to the current needs of the job market. You will have the opportunity to learn from experienced and passionate teachers who have solid professional experience in their field.

In addition to theoretical training, we make a point of promoting experiential learning with internships and business projects, which will allow you to put the knowledge acquired into practice and develop your professional network.

Our school is also equipped with modern infrastructure and innovative educational tools to promote your learning and development. We also offer support services to accompany you throughout your university journey.

By choosing ADALIA Institute – School of Business and Management for your Master in Strategy and Management, you are guaranteed to benefit from quality training and a stimulating environment to prepare you for success in your future professional career. We are waiting to accompany you on this adventure!

Thinkers & Doers

Throughout your program, discover and learn to practice the best techniques, develop your creative potential, bring out true entrepreneurial behavior in you, understand your targets and markets, and finally grow your initiatives. This is called: Learn • Target • Ideate • Launch • Scale

Smart Learning

The principle is simple, throughout your studies, you alternate between learning and practice sequences. So you leave school “ready for employment”, equipped with skills expected on the job market in management, digital, communication, project management, finance, leadership, etc.

Your Program

More Tech in your Studies

Enter a new era with a program supported by the latest technologies. You can attend classes remotely thanks to our hybrid-learning and telepresence platform. You will also have access to our digital working environment my.adalia.ac.ma in which you will find your courses but also your certificates which are issued throughout the program.

Innovation at every Step

Above all, ADALIA is truly the leading school in Africa in Innovation in Africa, with its Design Thinking tool “Innovation Deck”, its Innodays conference, and its Observatory of Support for Entrepreneurship in Africa.

Application Process

  1. pre-register on www.adalia.ac.ma
  2. complete your application form online (deadline dates)
  3. get an admission and assessment interview
  4. obtain your admission certificate
  5. confirm your registration (deadlines)

Access Conditions

To access the 1st year, you must hold a Bachelor's degree from an accredited program or equivalent and pass the admission tests.

Ce programme est accrédité, indiquant un haut niveau de qualité et de reconnaissance académique et pédagogique :

  • l’accréditation du Ministère de l’Enseignement Supérieur et de la Recherche du Royaume du Maroc
  • l’accréditation internationale O.S.E. reconnaissant le haut niveau d’enseignement diplômant inculant l’entrepreneuriat et l’innovation pédagogique

Enroll Now !

Complete this form so that our admissions department will contact you as soon as possible.

In accordance with Law 09-08, you have the right to access, rectify and oppose the processing of your personal data. This processing has been authorized by the National Commission for the Protection of Personal Data (CNDP).

By validating this form, you declare that you have read and understood the legal notices and that you agree to be contacted subsequently by ADALIA Institute | School of Business and Management.

Tuition fees

Registration fees

These fees amount to 5,000 MAD and are necessary to confirm your registration. They are payable by check or bank transfer by paying the amount to the account number indicated below.

Les frais de scolarité ou d’études

  • Frais de scolarité en présentiel : 45.000 Dhs
  • Frais de scolarité online : 25.000 Dhs

Bourse partielle de 10 000 Dhs aux 30 premiers inscrits, demandez votre bourse au moment de l’admission.

See the page dedicated to tuition fees.

For more information, please contact us at+212 6 61 77 66 40‬.

Testimonials

“I did all my higher education at ADALIA and today I work in a company in the energy sector. My training is a real plus on the job market.” Imane

Visit us!

  • #1 Ranked Internationally

    #1 in Innovation, Entrepreneurship and Digital in Morocco, #2 in Africa

  • #2 Close to everything

    2 minutes from Casa Port station, 5 minutes from the Marina, 10 minutes from the Hassan II mosque and 1 minute from the Tramway and all amenities.

  • #3 Elite diplomas

    Accredited diplomas and French diplomas. International mobility.

  • #4 Connected teaching

    Multi-screen device, cutting-edge hardware. Follow your courses remotely as in the face-to-face class.

  • #5 Professional integration

    An active network of companies available to students for internship and recruitment.

  • #6 CrossFit and BoxFit space

    Work on your physical condition all year round on campus